Video marketing is effective as it is easy to consume, widely accessible, and can improve your SEO. Video marketing is powerful as it lets you tell your brand story, showcase your business and build relationships.
How effective is video marketing?
According to video marketing reports, video marketing is effective. For example, video provides high engagement rates according to video marketing statistics and video can boost website traffic by up to 80% according to video marketing facts.
Video has improved SEO since Google’s Hummingbird update as it emphasizes new keywords and conversational search terms especially for mobile content and video marketing has the power of social media with video generating 1200% more shares than text and images combined.
Video marketing is effective because video forces you to learn more about your target audience and the video shows off the benefits of your products or services.
Video marketing lets you tell personal stories, video can improve your search engine results since video content provides good backlinks for SEO purposes, the video makes it easy to engage even with customers on the go, video grabs attention quickly, video empowers business branding and video decreases bounce rates.
How should I know if my videos are effective?
Video marketing statistics show video is effective as video keeps viewers engaged therefore video can boost your SEO and increase your search engine rankings.
Video boosts traffic with video content receiving up to 80% more social media shares than text or images combined, video can be customized for mobile users.
According to YouTube Marketing reports, brands are increasing their use of YouTube advertising which results in exposure of videos nearly everywhere today.
For example, according to YouTube Marketing Statistics, people are watching videos everywhere- on TV, PCs, and mobile devices.
Mobile video views have increased by 100% over the past year and video streaming accounts for almost 70% of all internet traffic according to YouTube Marketing Facts.
Why should I use video?
Video is a great way for you to showcase your product or service as it helps potential customers visualize their experience. Video works particularly well if you sell some form of entertainment such as music, art, sports, etc.
Video allows you to tell your brand story, for example, you can upload videos of your business activities, staff, and events. This is a great way to build relationships with customers as they can get to know your video marketing company in a more personal way which in turn leads to trust and loyalty.
Videos allow you to answer consumer queries live 24/7 which is very helpful when it comes to click-through rates. Adding a video on various forms of social media allows you to connect with new audiences easier, share lifestyle tips, or create funny video clips that go viral!
According to video marketing statistics, video generates 1200% more shares than text and images combined, and video powers social media. The video makes it easy to engage with customers on the go according to video marketing trends and a video keeps your viewers engaged therefore video can improve your search engine rankings.
Video lets you tell personal stories, video empowers business branding, video decreases bounce rates, search engines consider video when ranking websites since Google’s Hummingbird update, people are watching videos everywhere today- on TV, PCs, and mobile devices, adding a video allows you to connect with new audiences easier, video marketing statistics video provides high engagement rates video lets you tell personal stories video empowers business branding video decreases to bounce rates.
Video turns prospects into leads by creating a 3X higher conversion rate according to video marketing stats video builds trust within your brand video makes it easy to engage your audience even on the go according to video marketing trends and search engines consider video when ranking websites since Google’s Hummingbird update.