The holidays are just around the corner, and that means opportunities for businesses! For B2C companies, this is a time to advertise sales and get people to buy. But if you’re a B2B company, your goals for a holiday video marketing campaign are going to be a bit different.
This season is when businesses tend to focus on planning for the new year. So they may not be looking to buy right away. But, they are planning what they’ll need in the future. That makes it the perfect time to get in front of them and let them know that you’re available when they’re ready to take the next step.
One of the most effective ways to grab the attention of B2B companies during the holidays is with video marketing. Video Marketing is more interactive, more personal, and can be uniquely personalized to convey specific messages that are loud and clear to your target audience.
So to help you get started with your holiday video marketing strategy this year, we’re sharing our top 5 B2B holiday video marketing strategies with you!
1. Get personal with a holiday greeting video
Nothing says holiday cheer quite like a personalized holiday greeting video!
Get personal with your clients and show them they’re on your mind. It’s an excellent way to build rapport and strengthen relationships too! I mean, who doesn’t like to be greeted for the holidays? They’ll love that you went the extra mile to reach out to them, and it’ll help them remember who you are.
Be sure to include a call-to-action (CTA) at the end of the video so viewers know how to get in touch with you. This will help them remember your information if they’ve forgotten or lost it. And, it’ll remind them of what it is you have to offer.
2. Offer a holiday discount or promotion
Part of running a business is searching for the best deal. Your clients are probably already thinking ahead about what’s going to give them the most for their money in the coming year. Around the holidays, when budgets are tight and businesses are putting plans together for the next year, it’s the perfect time to offer a discount or promotion.
Offering a discount and showing it off in a video adds a personal touch and is more likely to get their attention. Make sure to add an expiration date to your promotion or discount! This creates urgency so they’ll be more likely to buy now instead of later.
Let them know how much they’re saving, but remind them that it’s a limited-time offer to encourage them to take that leap.
3. Use holiday-themed videos to promote your products or services
For business owners, holidays can easily become stressful. Work hours may change, the budget may be tightened, and there’s a lot to do before the new year. So be the one who offers them a break and a reason to smile with a holiday-themed video.
In the video, showcase your products and services and let your clients know how they will benefit from them. Does what you offer ease their stress or make their job easier in some way? This is your chance to highlight how you can help them out and why they need you.
And if you’re planning on offering holiday-related products, then marketing it with a video is a great way to spread awareness of it and get people interested. It’s also a great opportunity to ring in impulse buys. You’ve explained why they needyou, now you give them a reason why they should want you: because you’re offering special, limited-time holiday products! <
4. Use holiday videos to show off your company culture
The holidays are all about family and friends. It’s a time when people’s hearts are opened and they are looking for all the good in the world. So now is the best time to get on your client’s good side. You want them to feel like they’ve known you forever. You’re their friend, the company they can count on, the people who share their same values. So how do you convey this?
By sending a holiday video that showcases your company culture. In this way, they can get to know you on a deeper level. Share your company values and the personal details that make you more than just a company looking to make money. By doing this, you’ll create trust. And trusting in you will help your clients feel confident in buying from you in the future.
5. Thank your clients and partners
This holiday season, remind your clients and partners how much they mean to you by sending them a specially-tailored thank-you video. They’ll love hearing how much you appreciate them and will make them more likely to return to you for your products and services. Keeping current clients and partners is more effective than constantly seeking new ones – and this is a fantastic way to keep them coming back for more.
Be sure to include a CTA with all of your company’s information so they can return the favor too!
Tips for a successful B2B Video Marketing Strategy
Now that you have a few ideas up your sleeve for B2B video marketing this holiday season, we have a few tips to help you run your campaign as smoothly as possible and get the most out of it.
Make it Personal
We can’t stress this one enough. With so much happening during the holidays, it can be a major breath of fresh air to feel like you’re the center focus instead of being just one more name on someone’s email list. So make your message in your B2B holiday marketing video personal.
Shift your Timing
You can guarantee that normal work hours will go out the window when the holiday season rolls around. Typically, that means fewer hours for bigger companies and longer hours for smaller businesses. Get one step ahead by predicting what your clientele plans to do so you can plan the best time to send them your video.
Plan Ahead for the Long-Term
Another thing to keep in mind is that when targeting B2B companies, they may not be looking to buy just yet. Knowing this, it’s a good idea to plan ahead and have a marketing plan ready to go for after the holiday season. A very effective strategy is to focus on reminding them who you are and what you offer during the holidays, then switch to converting sales after the New Year.
To sum it all up
The holidays are a great time to market to B2B companies. Some of our favorite and most effective holiday B2B marketing ideas include:
- Sending holiday greetings
- Offering limited-time discounts and promotions
- Promoting your products and services with a holiday flare
- Showcasing your company culture during the holiday season
- Send personalized thank-yous
So, are you feeling ready to take that next step and start your B2B video marketing strategy for this holiday season? If so, contact us at Juxt Mediatoday!
Check out our services to get a better idea of what we do. If you’re not sure what to expect, no worries! We’ve laid out our entire process for you in this article.