Compelling company culture videos resonate with prospects and employees alike, but what makes them work? Discover how the best company culture videos inspire and align with core values, support diversity, and facilitate growth. We showcase top-notch examples and provide clear, no-fluff guidance on creating a video that’s engaging and genuinely reflective of your company’s spirit.

Key Takeaways

  • Company culture videos effectively attract top talent and boost current employee morale by showcasing genuine company values and employee experiences.
  • Focusing on diversity, employee growth, collaborative environments, work-life balance, and celebrating successes in culture videos can improve employer branding and recruitment.
  • For an authentic company culture video, involve actual employees in the creation process, maintain authenticity, keep it concise, and use professional production elements to engage viewers.

The Power of Company Culture Videos

Group of young multi-ethnic startup business team collaborating on project in modern office

Potential candidates often turn to the best company culture videos, including traditional company culture videos, as the video shows the essence of a company’s culture. As visual content takes center stage, these videos offer an exclusive glimpse into the available work environment, attracting top-notch talent by presenting the company’s distinct values.

But these videos aren’t just recruitment tools; they also help boost morale and loyalty among current employees. By involving employees in creating and sharing stories that resonate, these videos can build a compelling narrative that underscores the company’s culture and values. When done right, these videos are memorable and strike a chord with viewers, giving them a genuine snapshot of the company’s unique personality.

Showcasing Core Values Through Video

Group of young business people are working together with laptop

Showcasing core values effectively requires avoiding clichés and corporate jargon. Instead, compelling core values videos focus on authenticity, featuring actual team members and embracing the company’s unique personality. This authenticity builds a strong connection with the audience, attracting candidates who align with the company’s values and culture.

Animation, visual storytelling, and emotionally resonant narratives offer a creative way to represent these abstract values memorably. These videos provide an authentic and holistic representation of a company’s culture by incorporating diverse employee stories and perspectives, such as showcasing day-to-day values integration.

1. Embracing Diversity and Inclusion

Diversity and inclusion, far from being mere buzzwords, play a key role in fostering a thriving and dynamic company culture. Company culture videos emphasizing these aspects demonstrate commitment to these values and help attract a diverse talent group. For example, videos from companies like Southwest Airlines and Basecamp showcase a wide variety of employee representations, highlighting the diversity and intelligence of their workforce.

Company culture videos that include authentic employee voices offer a personal and welcoming feel, furthering principles of inclusivity. For instance, Uber’s company culture video features staff members demonstrating diversity, inclusivity, and how employees represent the company’s core values. Similarly, Salesforce has set a concrete target of having half its U.S. workforce consist of underrepresented groups by 2023, illustrating its commitment to diversity and inclusion. YYou can check out some company culture video examples online to get inspired to get inspired.

2. Fostering Employee Growth and Development

Shot of two businesspeople having a discussion in an office.

Any company culture worth its salt significantly emphasizes employee growth and development. Successful companies understand that investing in their workforce through mentorship programs and training opportunities enhances the company’s contribution to organizational growth.

For instance, companies like Cirrus Logic and Terakeet use company culture videos to emphasize their support for individual career goals and employee growth, showcasing their company values. Others like Close and Clari present the workplace as a space that values:

  • authenticity
  • respect
  • continuous learning
  • long-term career opportunities

These examples underline that a company culture that fosters employee growth and offers company benefits can be a powerful recruiting tool.

3. Building a Collaborative and Supportive Work Environment

The company’s work environment, being a mere physical space, mirrors the company’s culture. Ccompany’ slture videos that capture this environment through authentic employee experiences have proven effective. For example, Samsara and Toast use culture videos to capture authentic employee perspectives.

Inclusivity, respect, and collaboration are cornerstone themes in many successful company culture videos. Companies like Clari and Terakeet have created videos that portray workplaces that welcome every team member’s voice and ability to change and support remote work to build a community. Through these videos, potential employees can understand the company’s commitment to providing a supportive work environment.

4. Encouraging Work-Life Balance and Employee Well-being

Job seekers are placing increasing importance on work-life balance and employee well-being. Company culture videos that promote these aspects can significantly enhance a company’s attractive potential candidates. Organizations like Golden Hippo, Dropbox, and Patagonia use culture videos to emphasize their commitment to work-life balance, showcasing features such as:

  • Gym access
  • Flexible scheduling
  • Remote work options
  • On-site childcare

Moreover, videos from companies like Netflix and Imprivata highlight the connection between personal autonomy and employees’ ability to fulfill their responsibilities, underlining the company’s support of well-being and growth. These videos are a strategic tool to visualize and promote work-life balance as an integral part of an organization’s Recognizing Achievements.

Reinforcing a company’s culture accompanying pride among employees can be effectively achieved by celebrating success and recognizing achievements. Organizations can highlight their achievements through company culture videos and create a celebratory narrative. For instance, HubSpot’s organizational video emphasizes the company’s core values, creating a narrative of success and employee pride.

Similarly, Kabbage’s great compKabbage’sre video fosters recognition of team success by portraying a close-knit team atmosphere and highlighting co-founder interviews and company perks. By celebrating team accomplishments and promoting a positive work environment, these excellent company culture videos motivate existing employees and attract potential recruits who aspire to be part of such a vibrant and thriving culture, making it the perfect company culture video.

Tips for Creating Your Company Culture Video

Creating a compelling company culture video may seem daunting. Still, with the right approach and a clear understanding of your audience and goals, it can become an invaluable tool for internal communications and employer branding.

The following subsections delve into crucial tips for creating a dynamic, authentic, and engaging company culture video.

Be Authentic and Genuine

When creating a company culture video, authenticity is the name of the game. The video should present an honest and accurate reflection of the company, avoiding exaggerations or misrepresentations. Encouraging employees to express themselves freely and using simple yet genuine methods for capturing the company’s essence, such as company interviews or informal recording styles, can enhance this authenticity.

Avoiding pretenses and ensuring the company culture is depicted truthfully in the video helps prevent the attraction of unsuitable candidates and maintains the integrity of the company brand. Being open and genuine in company culture videos is vital to attracting individuals who align with the organization’s environment.

Involve Employees in the Process

A company culture video’s authenticity and personal touch can be enhanced by involving employees in its creation. Honest employees can provide a more authentic and personal touch than relying solely on a narrator.

Employees who volunteer their narratives contribute a genuine voice and perspective to the video. Approaching employees from various departments and allowing them to share their journeys and reasons for enjoying their work can enhance this authenticity.

Giving employees creative freedom excites them about the process and ensures that the video reflects a genuine depiction of the company culture.

Keep It Short and Engaging

Another vital aspect of a successful company culture video is maintaining its brevity and engagement factor. The ideal length for company culture videos varies depending on the platform. For instance:

  • Instagram videos should ideally be around 30 seconds
  • Twitter videos 45 seconds
  • Facebook videos 1 minute
  • YouTube videos 2 minutes

Key messages in a company culture video should be conveyed succinctly to avoid viewer drop-off and ensure the video remains engaging from start to end. Enhancing company culture videos with professional elements like:

  • motion titles
  • background music
  • narration
  • subtitles

can increase the production quality and engagement level.


Company culture videos are a powerful tool beyond just showcasing the company’s environment. They help attract and retain top talent, boost employee morale, and portray an authentic image of the company. With the right approach, authenticity, employee involvement, and engaging content, creating a compelling company culture video can be rewarding and practical.

Frequently Asked Questions

What are the 3 C’s of company cultures

The 3 C’s of company culture are communication, connection, and caring. These aspects contribute to employee loyalty and productivity.

What is a company culture video?

A company culture video is a visual narrative that showcases an organization’s culture and people, providing potential hires with insights to help them decide if they’re a good fit. They have an online IT profile for the company, assisting canin understandingderstand its values and company’s before applying.

How do you create a company culture virtually?

To create a strong company culture virtually, define, share, and continually update your company values, create a psychologically safe space, and establish communication and collaboration standards. Emphasize remote onboarding, professional growth, team connections, communication, and a positive work environment while incorporating fun and gamification.

How can we showcase core values through company culture videos?

Showcasing core values through company culture videos can be done by creating authentic videos that use creative storytelling to represent abstract company values memorably. This will help engage and connect with the audience effectively.

How can a company culture video promote work-life balance and employee well-being?

A company culture video can promote work-life balance and employee well-being by illustrating the benefits of flexible scheduling, remote work options, and personal autonomy. This can inspire a positive and healthy work environment for all employees.

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